What is Cassini? - Is it a friend to your eBay titles, or foe?
Cassini is the software that eBay uses to serve search results to buyers. It is a search engine that indexes every item on eBay and determines which listings to show.
Cassini can be your best friend when it comes to getting your items found on eBay. If you don’t know how to use it correctly, it could work against you!
The search results Cassini chooses are heavily based on the title of eBay listings.
While only eBay knows how Cassini is programmed, it is known that the details below are also a factor into how Cassini makes its decisions:
Below is a list of do's that can improve eBay titles, and a list of don'ts that may negatively affect eBay item search rank.
Do:
Do not:
To make Cassini your business’ friend, use as many characters as possible, don’t repeat words, use only words that are relevant to your product, and use English titles (capitalize the first letter of each word).
With this in mind, you can create the best titles to get your eBay listings the most exposure on eBay search results.
As previously mentioned, there are other factors that apply to these results. Each of these other factors can be enhanced and edited (many in bulk) with 3Dsellers.
Design professional templates for your listing descriptions with a photo carousel, featured items, categories, videos, custom policies, and more.
Design your listings like an eBay master
Automatically remind buyers to leave feedback with eBay's messaging system. This tool also allows you to leave feedback to them as well! Includes a Blacklist feature.
Messages manager for eBay for exceptional customer care
Provide top-notch service to your buyers by using templates, automated responses and an organized workflow build with your teammates in mind.
Boost your seller rating with an automated Feedback Reminder
Send your buyers custom eBay messages and emails with cross promotion automatically. You can choose to send messages for multiple scenarios with advanced timing and utilize a wide range of rules and customization. Includes a Blacklist feature.
Increase repeat sales with cross promotional emails
Send your buyers custom eBay messages and emails with cross promotion automatically. You can choose to send messages for multiple scenarios with advanced timing and utilize a wide range of rules and customization. Includes a Blacklist feature.
The easiest and most robust publishing tool you'll ever use.
A powerful tool to update your inventory individually, or in bulk by increments and CSV files. Also allows you to maintain a 'hidden stock' so eBay and buyers to only see the quantities you want them to see.
The easiest solution to keep track of your inventory stock
View and receive alerts on the status of all your shipments. You can also create eBay messages to be automatically sent to your buyers based on the item's tracking status.
